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What is it?

The scripted audio recording of human voices speaking in multiple languages; the spoken word applied to media.

Why is it important?

Multilingual voice over provides a way to communicate globally and in a unified way through various media. Many business applications use recorded voice. Narration is a common style of voice over that is frequently used for multilingual voice over recordings. Narration is known for its slower tempo, which allows you to hear the texture of a relaxed vocal reading clearly.

...continue reading "Term of the Week: Multilingual Voice Over"

What is it?

The art of optimizing a website so search results for the site appear in search engines, regardless of language or region. Also known as international search engine optimization (ISEO).

Why is it important?

Allows content to be found and consumed by more people than the nearest competitor by increasing findability in search engines result pages, regardless of the language of search.

...continue reading "Term of the Week: Multilingual Search Engine Optimization (MSEO)"

What is it?

A software-based process that translates content from one language to another without human intervention. People may be involved in training software for specific domains or post-editing the output for linguistic quality or style.

Why is it important?

Machine translation accelerates the process, and reduces the cost, of translating content and increases the availability of translated content. Linguistic quality and accuracy levels vary, depending on how well the software is tuned and whether the content is post-edited by humans.

...continue reading "Term of the Week: Machine Translation (MT)"

What is it?

A collaborative platform to increase localization efficiency by managing, automating, and reporting the workflow, as well as by centrally storing, organizing, and processing language resources and assets.

Why is it important?

A localization project management system (LPMS) is essential for accelerating and scaling localization productivity and consistency, and bringing stakeholders together. When implemented properly, it unifies and automates processes, governance, and strategy, as well as centralizing language resources.

...continue reading "Term of the Week: Localization Project Management System (LPMS)"

What is it?

A form of human translation carried out within an integrated technology environment that provides translators access to sub-segment, adaptive machine translation (MT) and translation memory (TM), terminology lookup, and automatic content enrichment (ACE) to aid their work, and that automates project management, file handling, and other ancillary tasks.

Why is it important?

Augmented translation makes translators more efficient by automatically handling routine and repetitive tasks, and freeing them to focus on difficult content that requires human attention.

...continue reading "Term of the Week: Augmented Translation"

What is it?

The act of rendering content from one language into another, accurately reproducing not just the meaning but the tone as well.

Why is it important?

Translation makes content accessible to people who speak a different language, increasing both understanding and impact.

...continue reading "Term of the Week: Translation (t9n)"

What is it?

The language into which a product is localized.

Why is it important?

You cannot talk about translation, which is at the core of the localization process, without defining the target language(s) because this will guide the decision of which audience you intend to reach.

...continue reading "Term of the Week: Target language"

What is it?

The original language that content is created in and from which translation takes place.

Why is it important?

The source language carries the original meaning and intent of a communication, as created by the content author, that is then conveyed in the process of translation.

...continue reading "Term of the Week: Source Language"

What is it?

Someone who has naturally used a language from an early age as a primary means of concept formation and communication rather than acquiring the language later in life.

Why is it important?

Being a native speaker implies a high level of fluency in a specific language, and native speakers are often chosen to translate texts into that language based on this assumption.

...continue reading "Term of the Week: Native Speaker"

What is it?

The use of more than one language in communication.

Why is it important?

Without multilingualism, there would no localization. In a world where products and services are sold globally, companies must translate and adapt their messages in a way that is locally understood if they want to succeed in the global market.

...continue reading "Term of the Week: Multilingual"