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What is it?

The process of re-developing or adapting content from one culture to another, while transferring its meaning and maintaining its intent, style, and voice.

Why is it important?

In transcreation, the concepts, feelings, and call to action that are expressed in the source are maintained in the target, but the emphasis, design, and the text are oriented specifically to the target culture. While there are some grey areas, transcreation goes much deeper than localization typically does and, consequently, incurs significantly higher costs.

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What is it?

The concurrent distribution of all content related to a particular product or service to all target markets in the appropriate languages. Also known as Simultaneous Shipment.

Why is it important?

Releasing a product in all markets at the same time helps ensure successful product introductions, stronger sales, and greater customer satisfaction[Asnes 2010].

...continue reading "Term of the Week: Simship"