A character encoding standard that provides a cross-platform, uniform, and robust digital representation of the scripts for the world’s languages.
Unicode has become the de facto way in which characters for the scripts of the world’s languages are represented in modern digital devices, meaning that Unicode is a prerequisite for all digital text.
The act of rendering content from one language into another, accurately reproducing not just the meaning but the tone as well.
Translation makes content accessible to people who speak a different language, increasing both understanding and impact.
The language into which a product is localized.
You cannot talk about translation, which is at the core of the localization process, without defining the target language(s) because this will guide the decision of which audience you intend to reach.
The original language that content is created in and from which translation takes place.
The source language carries the original meaning and intent of a communication, as created by the content author, that is then conveyed in the process of translation.
Someone who has naturally used a language from an early age as a primary means of concept formation and communication rather than acquiring the language later in life.
Being a native speaker implies a high level of fluency in a specific language, and native speakers are often chosen to translate texts into that language based on this assumption.
The use of more than one language in communication.
Without multilingualism, there would no localization. In a world where products and services are sold globally, companies must translate and adapt their messages in a way that is locally understood if they want to succeed in the global market.
The ability to speak only one language, including non-verbal languages such as sign languages.
Language acts as a filter between an individual and the world around them. A monolingual person has only one filter and, therefore, only one perspective for interpreting the world. This has implications for marketing and user experience.
The art and science of planning and directing operations in a global marketplace so that a product or service cannot be distinguished from a local offering. Marshals resources for internationalization, localization, translation, and transcreation for their most efficient and productive use.
Localization strategy is part of a company’s global content strategy and defines how they adapt their products or services for one or more international markets and what financial, vendor, and technology resources they need to do so.
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Adaptation of content to make it more meaningful, appropriate, and effective for a particular culture, locale, or market.
Localization increases the relevance of the content for a particular target audience by ensuring that it meets the needs of the local market. Localization is a US$40 billion industry and growing[GALA 2018].
The combination of specific geographic location and the language, or dialect, spoken in that particular region.
Understanding the locale concept is fundamental to succeeding with localization because you may need to create distinct content for two locales, even if the two use the same language. For example, German is the official language in both Germany and Austria. Yet, residents of these two locales frequently use different terms to describe the same thing.