Skip to content

What is it?

Adaptation of content to make it more meaningful, appropriate, and effective for a particular culture, locale, or market.

Why is it important?

Localization increases the relevance of the content for a particular target audience by ensuring that it meets the needs of the local market. Localization is a US$40 billion industry and growing[GALA 2018].

...continue reading "Term of the Week: Localization (l10n)"