The ability to speak only one language, including non-verbal languages such as sign languages.
Language acts as a filter between an individual and the world around them. A monolingual person has only one filter and, therefore, only one perspective for interpreting the world. This has implications for marketing and user experience.
The art and science of planning and directing operations in a global marketplace so that a product or service cannot be distinguished from a local offering. Marshals resources for internationalization, localization, translation, and transcreation for their most efficient and productive use.
Localization strategy is part of a company’s global content strategy and defines how they adapt their products or services for one or more international markets and what financial, vendor, and technology resources they need to do so.
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Adaptation of content to make it more meaningful, appropriate, and effective for a particular culture, locale, or market.
Localization increases the relevance of the content for a particular target audience by ensuring that it meets the needs of the local market. Localization is a US$40 billion industry and growing[GALA 2018].
The combination of specific geographic location and the language, or dialect, spoken in that particular region.
Understanding the locale concept is fundamental to succeeding with localization because you may need to create distinct content for two locales, even if the two use the same language. For example, German is the official language in both Germany and Austria. Yet, residents of these two locales frequently use different terms to describe the same thing.