Val Swisher is the CEO of Content Rules. Val helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in structured authoring, global content strategy, content development, and terminology management. Val thinks that content should be easy to read, cost-effective to translate, and efficient to manage. Her third book, Global Content Strategy: A Primer, was published in 2014 by XML Press.
Term: Exact match