What is it?
The art and science of analyzing, planning, and aligning the corporate strategies, product design, content, marketing, packaging, and support materials required to support a business in all its markets worldwide.
Why is it important?
Globalization allows companies to increase their reach by skillfully guiding the process of taking a product, service, idea, system, and project to multiple markets. It must be an integral part of the corporate strategy to enable growth in global markets and to effectively reach global audiences.