A process by which content – online, in print, in software, or in other types of media – is made world ready, so it can be localized with minimal rewriting, redesigning, or re-engineering.
Helps organizations save significant time and resources by creating world-ready architecture and content before moving on to localization and translation.
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A step in the content workflow, after translation and prior to publishing, where the content is reviewed by a person who is intimately familiar with the target audience – usually a person who lives and works for the client in the target market and often a person who is not a translator, for example, a member of the marketing team.
The ICR finds final issues and is often the final approval before publishing. It can be a bottleneck in the localization process. Particularly in regulated industries, it is critical to have a local market expert review translated, localized, and transcreated content for correctness, quality, and appropriateness.
The art and science of analyzing, planning, and aligning the corporate strategies, product design, content, marketing, packaging, and support materials required to support a business in all its markets worldwide.
Globalization allows companies to increase their reach by skillfully guiding the process of taking a product, service, idea, system, and project to multiple markets. It must be an integral part of the corporate strategy to enable growth in global markets and to effectively reach global audiences.
The ability to speak or write a foreign language easily and accurately and to comprehend most communication.
Fluency enables the user of a language to focus on making connections among ideas. By making connections, the reader can focus his/her attention on comprehension. For most languages, fluency means having a minimum of 15,000 to 20,000 words in your vocabulary and being able to use them correctly in context[Liedel 2014].